BRAND DESIGN → LABELS → ART DIRECTION
Ideas
that build
brands.
Hi, I’m Lêdda — a Graphic Designer, Art Director and Label Design Specialist with 9 years in CPG and sports nutrition, helping brands stand out on the shelf and online.
ART DIRECTOR
IN SELECTED WORK
Elevating CPG & sports nutrition brands.
Labels, social media graphics & design with presence.
Packaging designPersonality.
Packaged.
↗The approachOne brand.
Every detail.
Campaign designMade to
stand out.
↗
Distinctive brands.
Unmistakable presence.
From the label
to the next impression.
Design for CPG and sports nutrition brands,
with personality in every detail.
Brand direction.
Product by product.
Open a brand and browse the full body of work,
filtered by packaging, imagery, social and email.
View 66 piecesRebranding continuation
Performax Labs
66 pieces
View 47 piecesRebranding continuation
Killer Labz
47 pieces
View 17 piecesComplete brand rebranding
Fueled Supplements
New logo · New labels · Tactile & gloss finishesView 16 piecesPackaging · Labels · Renderings
WOOH!
16 piecesKiller Labz & Performax Labs: continuation of the rebranding initiated by other designers, developed by Lêdda across product design and launch communication.
What I do.
Art direction that connects the product, the packaging and the conversation around it.
- 01
Art direction
One visual direction carried across product, packaging and campaign.
- 02
Label design
Eye-catching, compliant, market-ready labels, from a single SKU to a full product family.
- 03
Packaging
Dielines, gloss and tactile finishes, and print-ready files built for the shelf.
- 04
3D renders
Photoreal product visuals that sell the product before it exists.
- 05
Product Photography
Product photography that brings packaging, texture and detail into focus, from studio shots to lifestyle scenes.
- 06
Social media
Posts and stories that keep the brand consistent and in the feed.
- 07
Email & web
Launch banners and email graphics built to convert.
SELECTED PROJECTS
More brands.
More possibilities.
Explore packaging, product imagery
and visual stories across brands.
Explore projectIn collaboration with Gerart Media
Axe & Sledge
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
Project#1
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
AMG Nutrition
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
Supp Candy
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
Scary Hours
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
JSTWRK
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
NutraBio
Design · Label finalization · Creative direction
Explore projectIn collaboration with Gerart Media
Gridiots
Design · Label finalization · Creative direction
View 7 piecesIndependent concept · Packaging
Yammy!
7 piecesSeen on shelves
& screens.
From retail shelves to trade media and the biggest stages in fitness, my work has travelled well beyond the studio.
Retail, media & events
- Retail
- Retail
- Retail
- Media
- Media
- Media
- Event
- Event
Seen in 5 countries
USA
United Kingdom
Australia
Spain
Brazil
More projects & explorations
Client collections and clearly identified concept work.
View 23 piecesRetailer campaign graphics
Red Supps Store
23 pieces
View 10 piecesSocial media posts & stories
Amino Depot
10 pieces
View 10 piecesLogo · Packaging · Labels · Renderings
YourBestie
Isowhey range
View 4 piecesBranding · Label design
KAIOW
Gummy range
View 4 piecesCharacter design · Packaging
Giggle Gummies
Kids range
View 8 piecesIndependent concept · Packaging
JOYN
8 pieces
View 4 piecesIndependent concept · Campaign
Coca-Cola Energy
4 pieces
View 5 piecesRetailer graphics · Posts & stories
The Silence Co.
5 piecesYour next idea.
Let’s make it happen.
years in CPG &
sports nutrition
Art Director.
Label Design Specialist.
I’m Lêdda Eloy, based in Valença, Brazil. With nine years of experience in consumer packaged goods and sports nutrition, I help brands find a distinctive voice through design.
At Gerart Media, I’ve had the privilege of collaborating with talented professionals to create marketing and design solutions that unlock a brand’s full potential. I’ve built identities from the ground up for multiple high-profile sports nutrition brands.
This industry is more than my work. It’s a passion that fuels my creativity and dedication. Together with the Gerart Media team, I keep exploring new ways to move sports nutrition marketing forward.
Explore my work ↗Give your brand
a look of its own.
Discover the expertise ↗Get in touch ↗Let’s work
together.
Have a product, a label or a launch in mind? Send me a message and let’s give your brand a look of its own.