LÊDDA ELOY / CREATIVE EXPERIENCE

Experience.

Nine years of building brands.
From the first label to the next launch.

9YEARS IN CPG &
SPORTS NUTRITION

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Label Design & Packaging Development

Performax Labs / Brand collaboration

Expanding an established visual direction across the Performax Labs product family. Developing labels for new products and flavors, packaging artwork, gloss and tactile finish layers, product renderings, and launch imagery — then carrying that work into social, web and email.

Initial visual direction and label by an external agency. Label expansion, packaging development and supporting visuals by Lêdda Eloy.

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Label Design & Packaging Development

Killer Labz / Brand collaboration

Building on the initial rebranding direction to develop product concepts, labels and flavor variations with a consistent, unmistakable identity. Creating finish layers, renderings and product imagery, alongside supporting graphics for launches across social, web and email.

Initial visual direction and label by an external agency. Label expansion, packaging development and supporting visuals by Lêdda Eloy.

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Art Director & Label Design Specialist

Gerart Media / 9 years of experience

Nine years of creative work with Gerart Media, a creative agency specializing in CPG and sports nutrition brands. Collaborating with the team across brand identities, packaging, labels, product imagery and digital campaigns — connecting the product on the shelf with the story around it.

Participated in design alongside the Gerart Media Agency team, leading label finalization and collaborating on design approvals and creative direction decisions. Contributed to projects for Axe & Sledge, Project#1, Gridiots, AMG Nutrition, Supp Candy, Scary Hours, JSTWRK, NutraBio and more.

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TECHNICAL EXPERTISE

The tools behind
the ideas.

Design expertise and AI workflows that turn creative direction into assets for brands, products and campaigns.

Adobe Photoshop: Image editing, retouching and compositing for product visuals, campaign artwork and marketing assets.
Adobe Illustrator: Vector artwork, label design and packaging layouts, including final artwork and tactile and gloss finish layers.
Adobe Firefly: Generative AI for visual exploration and asset creation, integrated into the design process.
AI for marketing & design: Specialist in creating AI-assisted assets for marketing and design, combining creative direction, prompting, image selection and refinement to keep the results consistent with each brand.

THROUGH GERART MEDIA